The header card does the selling
On a counter, the vials themselves are small and low. The header is what a customer sees first, and it is usually the only part of the unit read from more than a metre away.
Headers are either die-cut as part of the same board — folding up and locking into the back wall — or supplied as a separate card slotted into a channel. The one-piece version is cheaper and ships flat; the separate card can be replaced for a promotion without remaking the whole unit.
- Integrated header — Cut from the same sheet, folded up and locked. Cheapest, ships flat, one part number.
- Slotted header card — A separate printed card. Replaceable, and can be a heavier board than the tray.
- Double-sided header — Printed both sides for island placements where the unit is seen from behind.
- Header height — Tall enough to read, short enough to be stable — a tall header on a light base tips easily.
Tiering and how the unit empties
A flat tray of vials looks reasonable when it is full and untidy when it is half empty. Tiering fixes that.
- Stepped tiers — Each row sits higher than the one in front, so every label is visible even when full.
- Angled front wall — Tips the front row forward toward the customer.
- Individual cavities — Each vial in its own pocket so removing one does not disturb the others.
- Front-fill design — Cavities sized so the unit still looks intentional when only the back rows remain.
Where display units are used
- Clinic and practitioner counters — Small units holding a single product line at the point of consultation.
- Retail and pharmacy counters — Impulse placement beside the till.
- Trade shows and events — Lightweight units that ship flat and assemble on site.
- Distributor sell-in — A unit that arrives full, is placed as-is, and needs no merchandising work.
Where the unit ships pre-filled and is placed directly on the counter, the outer transit case has to protect a header that is taller than the box — plan it alongside the peptide shipping boxes specification.
Sizes and capacities
- 6–8 vials, single tier — Commonly around 120 × 100 mm footprint with a 100 mm header.
- 12 vials, two tiers — Commonly around 160 × 140 mm footprint with a 140 mm header.
- 15–20 vials, three tiers — Commonly around 180 × 180 mm footprint with a 160 mm header.
- Counter depth limit — Most counters allow around 200 mm; beyond that, units get pushed to the back.
Materials
A display unit has to hold its shape on a counter for weeks. That is a different requirement from surviving a single journey.
- E-flute corrugated — The standard. Strong enough for a loaded tray, light enough to ship, prints acceptably.
- Heavier SBS paperboard — A better print surface for small units where the load is light.
- B-flute corrugated — For larger units or heavier vial counts where rigidity matters most.
- Rigid chipboard — For premium permanent units that stay in place long-term.
- Recyclable paper-based stock — Achievable throughout; display units are usually paper-only anyway.
Flute grade is what decides whether a loaded unit still looks square after three weeks on a counter — the flute and board grades are described in full elsewhere.
Insert and tray options
- Folded paperboard tiers — Cut and folded from the same material as the unit; ships flat.
- Corrugated partition grid — Individual cells that keep vials apart and upright.
- Moulded tray — For a very consistent presentation where every vial sits identically.
- Die-cut deck — A single punched sheet supported on folded legs.
Printing
- CMYK process — Full-colour header and front panel.
- PMS spot colour — Recommended for solid brand colours, which read at distance.
- One-colour on kraft — For a deliberately plain, natural counter unit.
- Double-sided header printing — For island and free-standing placements.
Finishing
- Gloss lamination — Unusually, the right default here — a display unit needs colour impact at distance.
- Matte lamination — For units in a clinical setting where gloss reads as too commercial.
- Spot UV — A highlight on the header logo.
- Foil stamping — Effective on premium counter units, though it adds cost to a consumable item.
- Aqueous coating — A low-cost seal that keeps the unit fully recyclable.
Ordering
- 1. Vial and count — How many vials the unit holds, and how many tiers that needs.
- 2. Placement — Counter, shelf or island — this decides the header and whether it prints both sides.
- 3. Shipping method — Flat-packed for on-site assembly, or pre-assembled and shipped full.
- 4. Sample — An assembled sample, loaded and stood on a counter, is the only real test.
- 5. Production — Printed, laminated, die-cut, and supplied flat or assembled.
Display units follow the same five-stage route as every other job — the stage-by-stage ordering process applies unchanged.
Artwork guidance
- Design the header to be read at two metres, not at arm's length.
- Keep the header artwork clear of the fold and lock tabs at its base.
- Remember the front row of vials will cover part of the front panel — keep copy above or below it.
- On corrugated, avoid fine reversed type; the flute structure shows through on small text.
- Artwork arrives as print-ready PDF with 3 mm bleed, outlined type and 300 dpi links.
Quality control
- Assembled samples are loaded fully and checked for tipping.
- Header lock tabs are function-tested by erecting sample units.
- Tier heights are verified so back-row labels clear the front row.
- Print registration on the header is checked, since it is the most-viewed panel.
- Units are checked for square once erected.
Shipping display units
- Flat-packed units ship efficiently and assemble in under a minute.
- Pre-assembled units need an outer case tall enough for the header, which raises freight cost.
- Pre-filled units require a case designed around the loaded unit, not the empty one.
- Nationwide delivery across the United States.
Specifications
| Product | Custom peptide counter display boxes |
|---|---|
| Header options | Integrated fold-up, slotted replaceable card, double-sided |
| Tiering | Single, two or three stepped tiers with optional angled front wall |
| Typical capacity | 6 to 20 vials depending on tier count and vial size |
| Materials | E-flute and B-flute corrugated, heavier SBS paperboard, rigid chipboard, recyclable paper-based |
| Inserts | Folded paperboard tiers, corrugated partition grid, moulded tray, die-cut deck |
| Printing | CMYK, PMS spot, one-colour, double-sided header printing |
| Finishes | Gloss or matte lamination, spot UV, foil, aqueous coating |
| Delivery format | Flat-packed for site assembly, or pre-assembled |
| Contents supplied | Empty packaging only — no vials, no vial contents |
Peptide Display Boxes: questions we are asked
Should the header be part of the box or a separate card?
An integrated header is cheaper and means one part to order. A separate card can be swapped for a promotion or a seasonal message without remaking the unit, and can use a heavier board. If the message will change, use a card.
How tall can the header be before the unit tips?
It depends on the base footprint and the loaded weight. A tall header on a small, light base is unstable, so we check tipping on a loaded sample rather than working to a rule.
Why do display units need tiers?
So every label is visible when the unit is full, and so the unit still looks intentional when it is half empty. A flat tray only looks good in one state.
Can display units ship pre-filled?
Yes, but the outer case has to be designed around the assembled, loaded unit including the header — which is considerably taller than the tray. That raises freight cost, so it is worth comparing against flat-packing.
Is corrugated board acceptable for a retail display?
E-flute corrugated is the industry standard for counter displays and prints well enough for almost all applications. Fine reversed type is the one thing to avoid, because the flute structure can show through.
How long will a display unit last on a counter?
That depends on handling, humidity and how often it is restocked. A laminated E-flute unit holds up well for a typical promotional period; a rigid unit lasts considerably longer.
Can the same unit hold different vial sizes?
Only if the cavities are sized to the larger vial, which leaves the smaller one loose. If you need to display two sizes, two tiers with different cavity sizes is the cleaner solution.
Can we print on the back of the unit?
Yes. For island placements a double-sided header and a printed rear panel are worth specifying, since the unit will be seen from behind.
Do you assemble the units for us?
We can supply them pre-assembled, though flat-packed units ship much more cheaply and take under a minute each to erect.
Do you supply the vials that go in the display?
No. We produce the empty display unit, its tiers and any labels. The vials and their contents are yours.


